Do you sometimes wonder why clients do not accept your social media proposal? Truthfully, there could be a handful of reasons for this, but chief among them could be the wrong proposal structure.
So what is a social media proposal? How do you write a stellar project that wins clients? These and other questions yet unvoiced are why we have this article especially for you.
What is A Social Media Proposal?
In simple terms, it is a document that shows clients the steps you intend to take in helping them achieve both long and short-term goals. This document would help the client decide if both of you are on the same page.
Do not misunderstand this, this document is not a pitch, neither is it a contractual agreement. A good project proposal could spell the difference between a prospective client and a steady customer.
This document comes in handy after prior research into what the client needs and serves as grease on the wheel for contract signing.
There are plenty of facets to writing a client bagging proposal. Knowing the client better is chief among them. You could request a meet or a video conference this helps affix a name to the project.
After this meeting you should be able to answer the following questions;
- Firm’s current challenges
- Firm’s overall and specific goals
- The current state of the firm’s social media marketing
What questions do you pose to the client that would help you answer the above ones? Read on to find out!
Questions To Ask the Client During the First Meeting
- Firm’s overall business and marketing objectives: The aim here is to find out the firm’s current objectives and marketing plans. It is also to find out how these plans align with their social media presence. Here you also find out what the client’s firm has tried, what has worked, and what hasn’t worked.
- Firm’s Target audience: The aim here is to find out the audience the client aims to reach through social media.
There are four categories of a target audience, namely;
- Psychographic group: Audience based on values, preferences, etc.
- Socio-Demographic group: Audience group based on age, gender, etc.
- Geographic group: Audience based on region, country, and other land barriers
- Behavioral Patterns: Audience based on consistency and frequency of visits.
- Market competition: This question aims to find out who the client considers its main competition. It is in your place to discover what kind of social media platforms they use and the type of content it contains.
- Project’s scope and budget: Here, the aim is to discover how much the client is willing to invest in the project and the scope of the campaign. You also discover the client’s goals for the project.
Steps in Writing a Good Social Media Proposal and What Details a Proposal Should Contain
Your proposal has to show clients that you understand their goals while displaying how equipped you are to help them achieve the goals.
So your proposal needs to answer the following questions
- Action point
- Plan of action
- Who is going to execute the action?
- How does the client gain from this action?
- The total cost of your plan of action
What Details Should Your Proposal Highlight?
- Introduction: This is the introductory paragraph. This paragraph determines whether the client reads further or not. You must establish a relationship with the client in this paragraph by the use of words like; us, you, and yours. Try to be direct when writing the introductory paragraph so as not to bore the client.
- Work’s Scope: In this part of the proposal, you state the activities you would be undertaking for the client. Including your reasons for each activity would boost your chances of winning the contract.
- Project Timeline: In this section, you would state in detail project milestones and personal deadlines to achieve them.
- Testimonies from Previous Clients: This section is to help boost your work ratings. Clients usually go tested and trusted.
- Terms of Agreement: This section involves fees and payments for the job done. Another facet of this section is project termination and terms of termination.
Things to Avoid When Writing a Proposal
There are various things to consider and avoid when you are working on a social media proposal. As you prepare to meet with your clients and fine-tune your proposal, you should take note of these points and do well to avoid them.
Too Much Irrelevant Content
While it is important you get as much information to convince your client and provide them with good details of your project, having so much irrelevant content on the proposal will not only water down the quality of the proposal but put off your client’s interest in the project.
While you carry out your research and streamline your facts, it is important you weed off irrelevant content that would make the entire proposal bulky and hard to comprehend. Always state your points clearly using the right words to avoid complications and make your proposal easy to read.
Emphasis on the Project Budget
Every social media proposal should have a detailed budget that would finance the cost of successfully completing the project. However, it is important that you do not put so much emphasis on the budget at the first stage of the proposal.
Your interests should be focused on outlining the problems your project will solve at the end, with detailed information on how to achieve your goals. Thus, rather than laying emphasis on the budget, outline the project goals and objectives to help the client understand the need for the social media project.
The following tips will help you write a stellar social media research project. However, remember to proofread and edit your project before sharing them with your audience. Are you in search of professional writers where you can get your research papers done effectively? Don’t search anymore as buying research papers online is now very easy. We have professional writers that would seamlessly turn your project into reality.
